10.03.2010

Type With Interesting Color Treatment

This is an image from a T-shirt sold at Sgt. Grit, a Marine Corps specialty shop.  The image is a tribute to fallen Marines and the United States Marine Memorial.  Visitors to the memorial can trace the names of fallen Marines on the walls with a pencil. 

The text treatment of the "U.S.M.C." is interesting because there is no actual color or pattern--the text is mimicking the tracing of the engraved wall.  (Or it may be a genuine wall tracing applied to the design)  This choice to use the text this way is significant because it enforces the remembrance aspect and the experience of visiting the memorial.  It is not flashy or embellished, but it draws your attention to the main focus of the design in a way that is completely relevant to the memorial.  It's powerful.

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