I admit it. I'm a regular at Dunkin' Donuts. And I love their updated marketing look. I went on their website to find an image of a shirt they sell because it's a good example of distressed typography, but couldn't find a clear image. Instead of moving on, I was sidetracked and ended up on their
parent company site. And there I found a really cool logotype.
Some points about this:
- Notice the "U". It's lowered, giving the "dunking" appearance. And it's brown, which reminds me of a doughnut. Dunking doughnut. I'm assuming that was the design intention, and I find it simply brilliant.
- The logo colors tie right into what made Dunkin Donuts famous. Coffee and doughnuts. Great idea.
- The lowered "U" draws the eye to the "eatdrinkthink" portion, but not too much. You still noticed the main part first.
Overall, I think this logo works perfectly for the parent company and what their industry is. I think whoever had been designing the logos for this company is doing a great job. It's creative, but not complicated.
The playful feel that the Dunkin' Donuts logo-type has makes it creative and very appropriate for the brand that it represents. I love how you found a logo that you see in everyday life and drew attention to it's unique typeface that distinguishes the brand.
ReplyDeleteHi Sarah,
ReplyDeleteI don't have a dunkin donuts nearby and didn't know they are changing their logo. I really like the new one. Like you said, the lowered U reminds me of a donut someone already took a bite out of, turned it around and now dunking it on the other side. Great improvement, their old logo didn't really have that connection.
-J. Naomi.
I don't think they are changing their logo. This is just the logo for the parent company that owns them.
ReplyDelete