The word "PASSPORT" conveys authority, but is balanced out with a softer touch with the italicized "United States of America".
The colors of the text against the dark blue cover give it a regal feel. The words and the colors succeed in giving this item an official look.
This is definitely a strong example of U.S. typography. I could be wrong, but I believe the same font is used on whitehouse.gov. I agree that it looks very official, and the symmetrical layout gives it even more strength. The blue also looks like the same shade of blue from the American Flag, which I can imagine it was intended to be.
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